Founded in 1989 by Paul Turner, RockShox is a trailblazer in the development of suspension technology for mountain bikes. Turner, a former motorcycle racer and mechanic, recognized the need for bicycle suspensions based on his motocross experience. With the help of Steve Simons, a fellow motorcycle suspension expert, Turner introduced the first RockShox suspension fork, the RS-1, revolutionizing the mountain biking world and setting the stage for future innovations in the sport.

The Early Days and the Rise of Suspension Technology

RockShox’s debut product, the RS-1 suspension fork, was a game changer for mountain biking. Before RockShox, mountain bikes were rigid, with no shock absorption, making rough trails far more challenging. Turner’s RS-1 brought motorcycle-inspired suspension to bicycles, offering riders better control, comfort, and speed on rough terrain. Greg Herbold, one of the first test riders and RockShox spokesman, won the first-ever UCI Downhill World Championship in 1990, using the RS-1 fork, showcasing the brand’s superiority right out of the gate.

Expanding Innovation and Market Leadership

Throughout the 1990s, RockShox became the leading name in bicycle suspension, with a market share as high as 60%. The company’s rapid expansion saw the development of several new suspension technologies that were embraced by both amateur riders and professional athletes. However, as competitors like Fox Racing Shox, Manitou, and Marzocchi entered the market, the competition intensified, challenging RockShox’s dominance. Despite this, RockShox maintained its innovative edge with its continuous product evolution, including the introduction of rear suspension systems and lighter, more efficient forks.

Challenges and Acquisition by SRAM

By the late 1990s, RockShox faced increased competition and financial difficulties due to thinning profit margins and rising production costs. In an effort to cut costs, the company moved production to Colorado Springs in 2000 but continued to struggle financially. In 2002, RockShox defaulted on a loan to SRAM, a company that had been steadily growing its presence in the cycling industry. SRAM took over RockShox and its debt obligations, absorbing the company into its portfolio. This acquisition allowed SRAM to broaden its product range and establish itself as a major player in the bicycle components industry.

RockShox Today: A Pillar of SRAM’s Suspension Lineup

Under SRAM’s ownership, RockShox continues to innovate and set new standards in the suspension world. With cutting-edge technologies like the DebonAir spring, Charger dampers, and electronically controlled suspension systems such as the RockShox Flight Attendant, RockShox remains a leading force in the industry. Their products, used by professionals and casual riders alike, continue to shape the mountain biking experience, ensuring better performance, smoother rides, and greater control across all terrains.