Founded out of a passion for cycling, Elite has been developing cutting-edge products since 1979. Over the years, it has evolved into a leading global player in the cycling industry, renowned for its innovative technologies and high-quality offerings. Elite is committed to supplying a comprehensive range of cycling teams around the world and is dedicated to supporting both elite riders and cycling enthusiasts alike.

Elevating the Cycling Experience

The extensive product range from Elite encompasses home trainers, indoor and outdoor cycling products, and state-of-the-art technologies designed to enhance the cycling experience. Whether you’re a professional athlete or a weekend warrior, Elite provides everything necessary to take your cycling to the next level.

With roots in the heart of Italy, specifically in the historic furnace of Fontaniva, located just 60 km from Venice, Elite combines award-winning designs with local manufacturing. Their products are sold in over 70 countries, including Europe, North America, South America, and Asia. The focus on enhancing both indoor and outdoor riding experiences underscores the brand's commitment to quality.

Supporting Champions

Elite is an official supplier to the largest number of WorldTour teams and cycling legends. Their products, including water bottles, bottle cages, home trainers, and indoor training accessories, are trusted by the best in the business. The Ozone line of pre-race and post-race oils and creams for massage also adds to the comprehensive support offered to athletes during training camps and competitions.

Water Bottles and Bottle Cages

Water bottles and cages are integral to the Elite cycling ecosystem, providing essential hydration during races. The Fly Tex bottles are among the lightest sports bottles available, designed for easy flow with minimal pressure. Elite is also committed to sustainability, introducing new lines of eco-friendly water bottles and cages made from recycled materials. Noteworthy examples include the Prism “Recycled” bottle cage and the Jet Green bottle, crafted from plant-based plastics sourced from sugar cane and castor beans.

Elite offers a variety of thermal bottles, including traditional lifestyle options like the Mia Thermo and performance-focused choices like the Deboyo Race and Nanofly 0-100. The Deboyo Race features a stainless steel construction with a sports bidon cap for effortless liquid flow, while the Nanofly 0-100 is the lightest thermal sports bidon that accommodates both hot and cold liquids.

Innovative Indoor Cycling Solutions

Elite’s indoor cycling ecosystem includes an array of home trainers, rollers, and indoor cycling technologies. From classic wheel-on trainers to advanced direct-drive interactive models, Elite has redefined indoor training. Models such as the Justo 2, Avanti, Direto XR-T, and Suito-T offer precise workout metrics and seamless connectivity features, allowing cyclists to maximise their training potential.

The Justo 2 and Avanti stand out as flagship trainers, featuring integrated power meters for accurate training data. Both models incorporate cutting-edge technology, including automatic calibration and compatibility with Shimano Di2® gear shifts.

Advanced Accessories for Enhanced Performance

Among the most technologically advanced products in the Elite ecosystem is the Square, a smart frame compatible with all trainers and cycling apps. With a sophisticated virtual gearing system, it replicates your bike's components, providing an authentic riding experience. The Square allows for customisation of controls to match different terrain and includes the ability to manage resistance levels through its app.

Elite's Rizer grade simulator adds a realistic touch to indoor cycling, allowing users to experience real-time inclines and declines while cycling. The Aria smart fan enhances workouts by automatically adjusting airflow based on speed, power, heart rate, and body temperature, further improving the indoor cycling experience.

Join the Elite Community

Elite is dedicated to helping cyclists achieve their goals and enhance their overall experience, whether on the road or at home. With a strong commitment to innovation and quality, Elite continues to lead the way in the cycling industry. Explore the wide range of Elite products and discover how they can elevate your cycling adventures.